All of the functions in the marketing process are thoroughly covered. About this Item: Krieger Publishing Company. Why are they appearing now, and what are their long-term chances of success? At ThriftBooks, our motto is: Read More, Spend Less. We know it's a better way, and we're going to show everyone how to make a college education affordable again. The second edition of General Aviation Marketing and Management retains the purpose of the first edition: to provide an extensive survey of the role of general aviation in our air transportation system and assess its impact upon the economy. A copy that has been read, but remains in excellent condition.
Pictures of this item not already displayed here available upon request. The spine may show signs of wear. Join over a million students that have saved money by renting! Light rubbing wear to cover, spine and page edges. Light scuffing to the cover. The second edition has added a comprehensive listing of over 500 general aviation web sites.
Click the box to view the tracking number. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The chapter describing methods of using business aircraft has been expanded to include company-owned aircraft operated by management companies and fractional ownership programs. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Return shipping is prepaid so please use either of the two methods to ensure they arrive at the correct facility. We routinely read our own textbooks to further our own education while at work.
The chapter describing methods of using business aircraft has been expanded to include company-owned aircraft operated by management companies and fractional ownership programs. New chapters cover management functions and organization, customer service, line service, risk management, and human resources. Seller Inventory 055910 Book Description Krieger Publishing Company, United States, 2009. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to really think about the decisions a manager implements. May show signs of minor shelf wear and contain limited notes and highlighting. Multiple copies available this title.
About this Item: Krieger Pub Co, 2003. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development. Seller Inventory 055909 Book Description Krieger, 2009. Written in an easy-to-read, easy-to-understand style, the Eighth Edition modernizes the text focusing on newly emerging management trends, innovative technology, and an increased emphasis on global changes in the industry that will change the future of aviation. Book comes with a Other Titles Of Interest paper in side the book book.
This edition also includes new real-world scenarios to supplement the book's chapter review questions and key terms. About this Item: Krieger Pub Co. Carefully revised, the sixth edition of this internationally successful book includes new material on: the impact of the Trade Cycle and the current period of high oil prices on the demand for air travel; the effect of current trends towards regulatory reform and the relaxation of Ownership and Control rules on the structure of the international airline industry; the continuing strong impact of Low Cost Carriers, and the strategic options open to so-called 'Legacy' airlines as they respond to the challenges facing them; and, the setting up of new 'Business Class Only' airlines. Light shelf and corner wear to the cover. Disclaimer:A copy that has been read, but remains in clean condition.
Return your books in the mailer by your rental due date. Pictures of this item not already displayed here available upon request. Pages contain marginal notes, underlining, and or highlighting. Very minimal writing or notations in margins not affecting the text. Shipped Weight: Under 1 kilo. Seller Inventory 053474 Book Description Krieger, 2009.
The text has been critically reviewed, updated, and revised where appropriate. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject. Therefore, the papercomprises three main areas. The second edition of General Aviation Marketing and Management retains the purpose of the first edition: to provide an extensive survey of the role of general aviation in our air transportation system and assess its impact upon the economy. The significance of the General Aviation Revitalization Act of 1994 is thoroughly explored. All of the functions in the marketing process are thoroughly covered.
The second edition has added a comprehensive listing of over 500 general aviation web sites. Hierbei werden die wichtigsten operativen Bereiche und Managementaufgaben der Verkehrsbetriebe vorgestellt, so dass der Verkehr in der Luft, auf der Straße, auf der Schiene und auf dem Wasser aus touristischer Perspektive in einem Werk hinreichend behandelt wird. Connecting readers with great books since 1972. Book is in Used-Good condition. New and updated material has been added throughout the text including mini case examples and supplemental presentation materials for each chapter. In order to make education more attainable for the 99%, we started renting textbooks so students could avoid high purchase prices and buyback programs.